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History Marketing

Do you really know your company's history? More to the point – do other people know about it too? And have you ever thought about making your company story part of your marketing strategy? This is exactly what history marketing is about.

Your company has a unique history that sets it apart from the competition and gives it its own identity. This is a crucial commodity, especially today, when the boundaries that differentiate many brands are becoming increasingly blurred.

Your company's history reflects the quality of your services, highlighting your wealth of experience in your chosen field and your credentials as a true expert.

But what if your company doesn't have a long and distinguished pedigree to fall back on? Professional history marketing can be particularly useful here too. Open, honest communication builds trust with prospects and customers.

History marketing is a particularly interesting avenue for smaller companies. But from traditional, family-run operations to multinational success stories – every company has its own tale to tell.

textgewandt can help you build on your corporate history by:

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The textgewandt communication knowledge base bundles the PR insights and tips presented over the past months and years. (in German)


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